People are paying more and more attention to their own health. Due to the epidemic, people are restricted from going out. However, for the sake of health, many people have started to follow the video online and start exercising. That is, the fitness market will be more and more broad, fitness clothing is a very hot product.
Why started sportswear
The fitness market is growing at a phenomenal rate, with new business models, training concepts and trends constantly emerging. Despite setbacks in 2020, the industry has shown how quickly it can adapt to the fact that online and virtual training is now a mainstream activity. The global health club market is valued at approximately $96.7 billion, with 210,000 clubs and more than 184 million members worldwide. In terms of fitness market growth, this is an increase of 1 million members since 2019 (slower growth than previous years). There is no doubt that online fitness training will become mainstream in 2020. Global events have accelerated the industry's growth and helped establish it as a viable option for consumers around the world. Before the pandemic, the online fitness market was worth $6 billion. It is projected to grow at a compound annual growth rate of 33.1 percent to reach $59 billion by 2027. North America currently has the largest market share, but Asia-pacific is expected to see the greatest growth in the future.
There is no doubt that sportswear is an industry with endless trends. Carefully plan your sportswear manufacturing and figure out how to bring it to market. For all the glitter and fairy dust in this exciting market, don't forget to carve out your niche first. Start brainstorming and researching where you want to insert your sportswear line is crucial. Sports and leisure? High performance technology clothing ? Yoga ? Or something completely new.
How do you start a product line
You have to find ways to brand your product, to build your brand meaning, to identify your product style, to bring your design or ideas, to the clothing manufacturer, manufacture or select the product. If you are designing a product line that focuses on performance apparel, you will need to obtain the correct approvals and certifications to classify your designs into three main categories:
Professional, regular fitness class: high performance, good impact ability, malleability, good scalability, maximum support, flexibility, and of course comfort.
General sports: This category is suitable for all basic sports, such as weightlifting, boxing and cycling, with average support and performance-based ability, good impact performance.
Leisure sports: low impact, do some daily activities with low amplitude and low frequency of exercise, such as yoga, hiking, Pilates and leisure sports. The support is not strong.
All right, this is just the beginning. We're going to take it further. You can also go to the market first to understand the situation of the manufacturer, a good manufacturer can save a lot of unnecessary trouble, provide a lot of things that you currently lack, which depends on your unique vision. There are countless sportswear manufacturers out there -- some more experienced than others. After you do your research and are willing to approach some active wear manufacturers about your idea, make sure they are ready to execute it for you.
We'll continue next time.
