Swot and pestle analysis of the British petroleum is a prime example of how a practical analysis can save the company's face during adversity. They withstood the 2008 recessions and made profits since their marketers identified their strengths and weaknesses and political decisions in time. On that note, let's find out why a case study helps in marketing.
Gives a Relatable Perspective –Case Studies often mimic a story. A standard case study gives you a spectator viewpoint of your clients. You get to know about the details of the issues and conflicts faced by the customers. Just like a story, they get to be the heroes who save the day with their products. Unlike surveys, case studies like kelloggs case study supply chain are usually very engaging and relatable.
Neutral Influence– While doing a market strategy, marketers look for honest feedback from the customers. Case studies are exclusive representations of the clients and their word-of-mouth feedback. Blogs or webinars, or any other paid form of content are obviously biased as driven by the marketing team. But coming from the point of a neutral consumer, they act as a much reliable and transparent source of data to the marketers.
Case Studies influencing Sales –It’s a proven fact that case studies indirectly influence sales as well. Gillette case study help understand the preferences of the average Indian male. They identified their ideal brand positioning from analyzing case studies. The specific needs of the prospects were identified, and that boosted their sales. It has been seen that referencing a case during a sales cycle increases the chances of closing sales deals.
Identifying your loyalists -When a marketer is constructing a case study, a ton of client feedback are needed. When you, as a representative of your brand, are approaching customers, you can understand and discover exactly how many of them are willing to. The customers who volunteer to preach for your brand are true brand evangelists. With businesses getting inclined more on word-of-mouth promotions, going with the case study like Enron Case Study route is a stroke of genius from the marketing team.
Many marketers even buy assignments on case study to research. They try to understand the strengths, weaknesses and opportunities available in their field from their competitors' studies. Thus, it can be concluded what an underrated tool case studies are in the area of marketing.
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