One of the Fortune Global 500 conglomerate companies, Bombardier Inc. has grown into one of the world’s largest manufacturers of aircrafts and rail cars. The company’s headquarters is in Montreal, Quebec, Canada. A Bombardier case study discusses the history of the company, its products, divestments, marketing strategies, and its long-term success.
Joseph-Armand Bombardier was the Canadian inventor and business who founded the company in 1942. An account of his humble beginnings as an inventor and how he started his company, L'Auto-Neige Bombardier Limitée in Valcourt, Quebec, later renamed Bombardier Limited, can serve as good introduction for a Bombardier case study. Armand’s vision and his most famous invention which was the snowmobile should be explained in a Bombardier case study. Next, your Bombardier case study should discuss how the company grew and diversified from just manufacturing snowmobiles to other products by acquiring other companies like Canadair, Learjet, Lohner-Rotax, Adtranz and a few more companies, which allowed them to take over and manufacture aircraft, business jets, and mass transportation equipment. Aside from the company’s acquisitions, their divestments should be discussed in a Bombardier case study as well which include military aviation services, recreational products, and public transport buses. It is also important to discuss the marketing strategies employed by the company in a Bombardier case study in order to examine how these are used to ensure their competitiveness in the market. Finally, a Bombardier case study should discuss how technology and diversification gave the company its long-term success.
A Bombardier case study needs thorough research using reliable sources on Bombardier as well as reading examples of Bombardier case studies to get all the information for your study. By reading examples of other business case studies from company such as a case study on Lester Electronics, Air Canada case studies, and Toyota case studies you will also learn the important parts of a business that should be studied.
