The types of Facebook advertising supports viewing content, adding to your wish list, initiating checkout, and purchasing. You can also create custom conversion events if you have other goals.
Don't expect one ad to reach all of your Facebook advertising conversion goals. Do separate Facebook advertising for each goal, consider where those goals are in your consumer journey, and target accordingly.
1. Keep your destination in mind
The Facebook advertising is as good as its landing page. When deciding where to generate conversions, make sure you have everything in place to deliver on your Facebook advertising promises. For content-related advertising, you can contact the book writing company.
Here are some of the steps required to prepare your landing page:
Implement pixels.
Once you've identified the page that will trigger the conversion event, you'll need to add the Facebook pixel to the page to track the event. For more information, see Hootsuite's Facebook Pixel Usage Guidelines.
Look for continuity.
Your ad promises one thing, make sure your landing page is running. Users looking for shoes shouldn't want to visit the pants product page. Design and language also need to be done here.
Optimize applications.
As more people embrace mobile purchases, it's a good idea to direct users to your app. In this case, be sure to register the app and integrate it with the Facebook SDK.
2. Create eye-catching visuals
It only takes 2.6 seconds for the user's eyes to select where to visit a web page. With eye-catching images, Facebook advertising will be more fruitful. Most first impressions are communicated through design, so think of the visuals as a handshake.
Don't overload images with text.
In fact, Facebook recommends using less text in images. Instead of cluttering the visuals with text, consider moving the copy to a designated text area. If you need to include text, use Facebook's Image Text Checker to get a rating.
Dimensions meet specifications.
The low-res visuals didn't get much presence in the branding.
Use GIFs or videos.
Select an action on a still image to grab the user's attention. Don't forget to test vertical video for mobile devices.
3. Keep your copy short and sweet
Clear copy is often the second element of a strong ad, but if there is too much content, users may not even bother to read it.
Personalize.
Use personal pronouns like yours to suggest the relationship between your brand and your audience. However, please note "we". According to a recent survey, "we" applies to repeaters.
Avoid jargon.
Speak in the words of your audience, not in technical language that no one can understand.
Keep things simple.
Too much text can be intimidating, so focus on your essentials and discard the rest. The Hemingway app can help with this.
4. Including Direct Subpoenas
All conversions are about motivating behavior, so phrases that encourage strong behaviour are essential. If your conversion goal is to get users to visit your product pages or learn about your company, then powerful verbs like start, discover, search, and explore are best. If your goal is to drive purchases and subscriptions, use phrases like "buy now" or "sign up" directly.
5. Expand your audience
If you choose targeting extensions when you create your ad, Facebook will be able to find more users who are similar to those specified in the interest targeting section. Not only will this attract more users, but it will also drive more conversions while keeping the cost per conversion low.
Remember, you can also create custom audiences. If you have a dataset, such as a list of email subscribers, you can upload it to Facebook to find existing customers on Facebook.
Going a step further, use custom audiences to identify new users, lookalike audiences, whose profiles are similar to your customer base.
