Do you want to create a 90-second video? But don't know where to start? Then look at this guide. An explainer video is a short (usually less than 2 minutes) video explaining something or showing how to do something. They’re great at helping people understand complicated topics.
Tips On Creating An Explainer 90-second Video:
An explainer video is a marketing tool that has become increasingly important for businesses. The rise of social media platforms such as Facebook and Instagram has led to a massive increase in demand for these videos.
A good explainer video should be informative and entertaining. The goal is to educate viewers about a topic while also providing entertainment.
An explainer film should focus on telling a story. In other words, it should tell a story to which people can relate. It means using visual elements such as images, animation, and music to get across the point.
1- Strong Script:
The video's soul is the script. The success of 30-second or 90-second explainer videos is dependent on a well-written script.
It's critical to create an outline to see whether any information is missing. Therefore to portray an idea entirely, the script should have a strong flow of sequences.
Because of the time constraints, writing an explainer video screenplay can be more difficult. However, many methods keep it brief while still being crystal clear.
2- Add Professional Voiceover:
Give your video an authoritative voice. Speak to your target audience in the same speech and with the same accent. Choose a voice, speech pace, and accent that will appeal to your target audience.
The individual doing the voice-over must have a clear, soothing tone.
Not everyone has that kind of voice. Choose someone who has that type of tone. It's also critical to speak in a language that your target audience will comprehend.
3- Concentrate on eye-catching graphics:
It's critical to produce eye-catching graphics that will grab the audience's attention, help you earn their loyalty, and give your pitch an appealing wrappage. Select a graphic style that complements the tone of your story.
In 90-second explanation videos, the visuals are also essential. Use the appropriate photos for the characters you'll be utilizing.
However, the colors must be bright and straightforward. Using too much or too little color will not help. The artist should be able to create perfect images.
4- Add little humor:
It's a great practice that helps brands and customers form more "human" and trusting relationships. A dash of humor in your explainer video could help it become even more engaging, amusing, and lasting.
According to research from video production services near me, they are pretty efficient at grabbing someone's attention. If you can make someone smile, you may be able to give viewers a sense of hope for the future.
There is a significant distinction to be made. Don't lie. Demonstrate your genuine desire to assist rather than sell to your audience. Your intentions matter far more than your physical characteristics.
5- Simplicity:
Keeping it simple is the key to a clear explainer video. As a result, keep it short and sweet.
You must convey each one quickly and clearly. Do not go overboard with the scenes. It will simply frustrate your audience.
Conclusion:
The primary purpose of these videos is to educate viewers about a specific topic. The best way to create a compelling explainer video is to write down the information you want to convey and record it using a smartphone or webcam.
An explainer video is a great way to get your message across because it’s quick, concise, and memorable. The key is to keep it simple.
