The concept of swimwear as a consensus first appeared in the 20th century, with the development of The Times, people will pay more attention to the fashion and artistic swimwear. Because everyone is an independent individual with different body shapes, so the dressing style is different. It is not easy to find a suitable swimsuit, so how do we customize swimsuits according to our needs? How does it work? What kind of things do you need?
In the art of fashion swimsuit, the design process is the most important part. The design process will be affected by macro and micro environment and consumer psychology. There are often multiple trends that make targeted research more necessary. Especially in the case of the growing demand for artistic fashion swimwear, the suggestions on this process will further promote the status of swimwear in the fashion industry and further highlight its artistic nature. Shift from low-end market to high-end market.
Chest size and body shape
Women come in a variety of body shapes and sizes, with top and bottom sizes rarely identical, which is why a perfect fit is tailored to bra cup size (AA-KK) and pant size (00-32). Most swimsuits can be ordered by bra cup size. Some suits are designed for D and DD cups, others for F through KK cups. Standard cups are suitable for A, B and C cups. Most standard cups also have a hidden pocket in the bra lining, so you can add a lift or shape to increase your bust size. Find the swimsuit that suits your body best. The addition of cutting and fine seam elements has a greater effect on the highlighting of female figure. Flying edge design goes up in swimsuit, adding girl's vitality and reducing age effect. In the lower body design, the skirt is cut, bi-directional cross folding, and the bottom is not level and high and low layer design, which is not too publicity, gentle and slightly playful. In the design of the back, the application of the design elements of double needle, ear edge, division and waist seam can play the practical value of the swimsuit and make the fashion nature of the swimsuit better highlighted
The fabric
The most commonly used swimsuit materials are spandex, spandex or polyester. Most of the printing is flat screen printing, although there are some swimsuits in order to better reflect the design effect, often choose digital printing. But the printing cost is higher. Cotton fiber fabrics are mainly made of filament or short fibers and other fibers, which can give consideration to the production of various fibers. The texture is not as solid as lycra fabric, but its softness and elasticity are not inferior to lycra fabric. Polyester fabric is more used in daily life and belongs to a class of chemical fiber clothing. Its biggest advantage lies in its wrinkle resistance and shape preservation, and it can better cope with the threat of ultraviolet rays. Dupont Leica is a man-made elastic fiber that can be freely stretched and quickly restored to its original length. It has high ductility and thus has a longer quality and service life than ordinary bathing suits.
Define design positioning
The determination of design positioning requires a more scientific analysis of products and services as well as enterprise concepts, so as to effectively choose the design style according to the consciousness of consumers. A clear design style will be more targeted to attract specific consumer groups, which is conducive to stable market consolidation in design. Many swimwear designs often do not have a clear style positioning, so that the design can not meet the needs of consumers, and there is no careful consideration of resources and costs in the design, often easy to cause a large waste of funds, time, manpower and resources. The prominent design positioning can well reflect the design image, so as to better launch products, and also plays an important role in promoting the artistic process of swimwear.
Shaping artistic individuality
Artistic individuality is also the key feature of fashion swimsuit design. Is the quality that can be presented in the design. Of course, the shaping of artistic personality always needs to be based on the positioning of design style, and the combination of the two can better reflect the personality of the product. In this way, it can better meet the emotional demands of consumers, and the products designed make consumers have a resonance in their hearts, which is also the height that the artistic design of fashionable swimsuits needs to pursue. The approbate that gets consumer in artistic change design, also be the important meaning that this design is in. There are many ways to shape artistic personality, including swimsuit characteristics, visual style, element integration and spokesperson selection. It also depends on the brand's history and hometown.
Improve design loyalty
Most fashion swimsuit consumers tend to have a strong preference for a style. With consumer's individual character and dress habit, living standard to wait to have bigger relation. The promotion of design loyalty mainly depends on the analysis of the consumer market, that is, artistic design still needs to be based on the source of life and reality. In the design, to be able to according to the current fashion consumption trend, clear design style audience the most extensive category. On this basis, elements are integrated and visual effects are highlighted. This will make more consumers loyal to the design style. In this way, consumers' sensitivity to price can be reduced, and consumers' ability to bear product quality problems can be reduced. More attention to fashion swimwear art design itself. In order to make the long-term development of enterprises, it is necessary to build higher design loyalty. Loyalty can also be built by storing consumer information and database and designing swimwear based on the analysis of market data. This is also the trend that the artistic design process of swimwear needs to grasp and adapt to in the current era of information data
Realize value-added design
The associative degree of design, beyond the design itself, the value of the product itself can be called design value-added. Establishing high loyalty is an important method to realize the value-added of design, but it is more necessary to effectively improve the connotation of design and improve consumers' accurate cognition of the design process. Understanding the meaning of design style. Generally speaking, design value-added can be more dependent on brand building to achieve. The main ways to use the brand include improving the image of the swimsuit brand, making greater efforts in the field of brand recognition, and building unique brand elements so as to better enhance the brand recognition. In addition, enterprises also need to expand the scale, so as to improve the level of science and technology and design services, which is also an important way to improve the quality of products and design. Only under the premise that the image of the swimsuit brand provider is effectively built, the design growth can have prominent significance. Of course, accurate cognition of brand positioning and effective integration of design positioning is also an important method to improve brand association. Of course, it is also necessary to distinguish between design positioning and brand positioning, for swimwear companies, brand positioning is unique. But design positioning under the brand can build more categories and reach a larger audience. But the tonality and concept of the design can not deviate from the brand positioning.
